13 practical tasks for building campaigns, improving performance, measuring results, and managing clients.
Copy an example, replace its bracketed inputs, and use it with an AI platform authorized to access PPC Connect. In the app, Prompts lets you choose a client mapping and fill in the inputs.
Request early accessCreate a complete campaign draft and Editor workbook.
Create a campaign for [website] with a [daily budget] daily budget in [currency], targeting [market]. Include campaign structure, keywords, negatives, RSAs, assets, targeting, audiences, device recommendations, bidding, and suggested Max CPC limits. Provide a client-facing summary and a complete Editor XLSX.
Draft RSAs, sitelinks, callouts, and structured snippets.
Create or revise [client] ads for [products or services] using [website]. Include 15 headlines and four descriptions per RSA, sitelinks, callouts and structured snippets. Use [tone] and verified website claims. Export all relevant assets in an Editor XLSX.
Review dynamic targets, URL exclusions, and brand separation.
Review [client] DSA search terms and landing pages for [date range]. Recommend negative keywords and URLs to target or exclude. Evaluate a separate brand Search campaign and brand exclusions for DSA. Export proposed changes using Editor-compatible dynamic target and exclusion columns.
Find irrelevant queries, conflicting negatives, and keyword opportunities.
Review [client] search terms for [date range] (default: previous 30 complete days). Read existing account negatives, shared lists and attachments, campaign and ad-group negatives. Recommend Keep/Add/Remove/Narrow actions with evidence, scope and match type. Identify relevant keyword additions and export to XLSX.
Review PMax queries against existing exclusions.
Review [client] PMax search terms for [date range] (default: previous 30 complete days). Compare with all accessible existing negatives. Recommend new exclusions without duplicates, flag uncertain terms for client review, and export an evidence-backed XLSX.
Identify wasted spend and prioritize improvements.
Audit [client] campaigns, spend, conversions, search terms, targeting and tracking for [date range]. Identify wasted spend and growth opportunities. Provide prioritized evidence-backed actions, a client-facing summary, and an implementation XLSX.
Recommend campaign and market budgets with bidding guidance.
Review [client] performance for [date range] and recommend how to allocate [total budget] in [currency] across campaigns and markets. Confirm whether the budget is daily or monthly. Include proposed daily budgets, bidding changes, Max CPC recommendations where applicable, and evidence for each recommendation.
Find inefficient segments and recommend targeting changes.
Review [client] performance by device, location, day and hour for [date range]. Identify inefficient segments and recommend changes based on sufficient volume, [approved geography and hours], conversion lag and bidding compatibility. Export supported recommendations to XLSX.
Compare completed months across connected platforms.
Compare [report month] with [comparison month] for [client] across connected Google Ads, Microsoft Ads, GA4, Search Console and Merchant Center sources. Include an executive summary, KPIs, campaign breakdowns, Interpretation, insights and Recommended Follow-up. Keep GA4 key events separate from advertising conversions. Label Merchant Center diagnostics as current snapshots. Exclude GTM. Provide PDF and XLSX.
Configure tracking for successful form submissions.
Inspect the form at [form URL]. Successful submission displays [success message]. Provide step-by-step GTM variables, triggers and tags for GA4 and Google Ads. Fire only after confirmed success, prevent duplicates, explain validation in Preview, and distinguish implementation instructions from verified test results. Do not submit a test lead without authorization.
Verify account mappings and report consistency.
Validate [client] Google Ads, Microsoft Ads and GA4 connections and other selected stacks. Verify account mappings and retrieve comparison reports for [date range] versus [comparison range]. Flag API errors, pending reports, missing data, sampling, thresholding, truncation and discrepancies. Never treat missing data as an all-clear.
Review current findings and their evidence.
List [client] latest PPC alerts for [date range] by client, date, platform, severity and status. Explain the trigger, evidence, recommended action and supporting file/log links. Keep confirmed findings separate from coverage gaps. Report only logs and sources you can access.
Align recommendations and exports with approved feedback.
Update [client] recommendations and exports using this feedback: [client feedback]. Align the summary, budgets, negatives, schedules and action items. Separate approved changes from proposals awaiting review. Preserve approved market priorities and identify any contradictions before applying changes.